Aeroflot – World’s most powerful airline brand
Aeroflot is now the most powerful airline brand in the world, according to a leading valuation and strategy consultancy.
Brand Finance, which recently unveiled its annual Global 500 list, topped by the likes of Lego, Google, Nike, Ferrari and Visa, this week said Aeroflot outshines the biggest carriers in the US and Middle East with an AAA brand rating. While nine other airlines can boast the same triple-A score, the firm singled out Aeroflot as the most “powerful” of all, highlighting its sponsorship of Manchester United, its young fleet, and its heavy investment in marketing, particularly in Asia.
“Aeroflot is honored to be named the world’s strongest airline brand,” Vitaly Savelyev, the company’s CEO, said.
“This recognition reflects not just our 93-year legacy as the No.1 air carrier in the world’s biggest country, but also our best-in-class service offering on domestic and international routes, the youngest fleet of any major carrier globally, and of course our marketing efforts,” he said.
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Photo by Aeroflot